Enroll Media Group Blog

How to Optimize Your School's Admission Events for Search

  Sep 22, 2021 11:19:41 AM / by Angie Ward

Is your independent school planning an in-person, virtual, or hybrid admissions event this fall? If so, it’s critical for your school’s event to be optimized on search engines. Many private school marketers know that SEO (Search Engine Optimization) is a relatively large undertaking.

But did you know that you truly can take SEO one page at a time?

0 Comments

Read More  

5 Ways Schools Can Plan a More Effective Digital Marketing Strategy

  May 20, 2021 7:30:00 AM / by Angie Ward

Each year presents its own unique marketing challenges for independent K-12 schools, and 2021 is no exception. On the heels of a global pandemic, a drastically shifting economy, and a privacy-centric online advertising space, schools need to allocate annual marketing dollars smarter and leaner than in the past in order to more effectively reach right-fit families online. 

Here are some tips for schools looking to develop a stronger and smarter digital marketing strategy this year: 

2 Comments

Read More  

Five Digital Marketing Strategies to Boost Summer Program Registrations

  Mar 2, 2021 1:23:07 PM / by Angie Ward

Families are eager to see what opportunities await their children for both in-person and virtual summer programs this year. While summer camp marketing should be a year-round strategy, now is a great time of year to take digital marketing to the next level. Whether you focus on test prep, arts, athletics, STEM, or nature-based themes, digital marketing is a great way to boost those summer registrations, and quickly. 

How Your School Can Market Your Summer Camps and Programs Online:

2 Comments

Read More  

Marriage of Market Research & Digital Marketing for Schools

  Jan 6, 2021 10:31:42 AM / by Angie Ward

Every year presents its own enrollment challenges for independent schools. In these unprecedented times, it is more critical than ever to consider multiple factors before launching digital marketing campaigns.

Schools need to leverage market research to launch more informed and increasingly impactful digital campaigns heading into 2021.

It starts with understanding who your core audience is, and who it needs to be, so that you can begin to reach, attract, convert, and retain the right-fit families to sustain your enrollment marketing efforts now— and well beyond — COVID-19.

1 Comment

Read More  

What K12 Schools Need to Know about Google Analytics 4

  Nov 5, 2020 2:30:00 PM / by Angie Ward

If you’re a school marketer, you may be wondering what the Google Analytics 4 announcement is all about. 

Here's an overview of Google Analytics 4 and how your school can leverage it.

2 Comments

Read More  

How Schools Can Optimize their Admissions Pages for Search

  Aug 13, 2020 7:30:00 AM / by Angie Ward

With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.

Here's how schools can optimize their admissions pages for search right now:

1 Comment

Read More  

Want to receive our blogs regularly?

Recent Posts