Enroll Media Group Blog

Why Facebook Lead-Ads should be part of your Annual Enrollment Marketing Strategy

  Jun 20, 2019 10:30:00 AM / by Angie Ward

Here we are, nearly 4 years into one of Facebook's leading advertising capabilities, and Lead Ads show no signs of slowing down. In the education arena, specifically, Facebook & Instagram Lead Ads can be used for a plethora of admissions goals. From generating open house registrations and inquiries to eBooks and tours, Lead Ads can be used for both the top and the bottom of the funnel strategies. In tandem with other digital marketing, email and traditional efforts, here’s why Lead Ads should absolutely have a place in your admissions marketing plan.

0 Comments

Read More  

Why Print Isn't Dead, From the Digital Marketing Perspective

  Apr 10, 2019 9:30:00 AM / by Angie Ward

While schools have increased their Google and Facebook investments in the last few yearsand for good reason (people often use and convert on these platforms)print still has a share of wallet. In fact, print campaigns impact PK-12 enrollment at each stage of the funnel – from awareness and events to applicants and beyond. Here’s why high-quality, well-timed print campaigns are still very much alive and breathing fresh air into the enrollment marketing world.

Today, it's all about an Integrated Strategy

We know multiple touchpoints are essential for reaching more people, as well as improving memory recall and brand recognition, all of which help conversion rates. That’s why it’s critical to optimize your website and your social media presence, while also leveraging videos, paid search and display campaigns to allow for surround digital strategies for optimal results. Here's why print still works as part of that equation:

3 Comments

Read More  

7 Digital Strategies for K-12 Summer Program Marketing

  Feb 5, 2019 1:00:00 PM / by Angie Ward

 

Now is the time to kick your Summer Program marketing efforts into high gear. Digital Marketing, when applied strategically, delivers a large impact in a short amount of time. And best of all - it's all trackable! If your K-12 summer program enrollment needs a lift, check out our top tried-and-true tactics for both day and boarding schools.

 

1. Retargeting: Re-engage the low hanging fruit

Retargeting, also known as remarketing, enables you to reach families who have already gone to your website, and even more specifically, those who only visited your summer program pages. With your new retargeting strategy, the device that they used to view your site has now been “cookied”, so that even after they’ve left your site, they can see and click on your banner ads, while spending time on other websites.

A few tips when retargeting:

4 Comments

Read More  

Demystifying Google Ads for the Enrollment Marketer

  Jan 7, 2019 5:00:00 PM / by Angie Ward

Google Ads are a common way to reach consumers online. But are they effective for schools and nonprofits looking to enroll students and members or drive donations? Read on to learn if Google Ads are right for your organization!

 

 

0 Comments

Read More  

Want to receive our blogs regularly?

Recent Posts