Enroll Media Group Blog

How to Optimize Your School’s Landing Page for Google Ads

  May 25, 2022 7:30:00 AM / by Anna Mannello

Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert. 

However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign. 

Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.

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How to Optimize Your School's Admission Events for Search

  Sep 22, 2021 11:19:41 AM / by Angie Ward

Is your independent school planning an in-person, virtual, or hybrid admissions event this fall? If so, it’s critical for your school’s event to be optimized on search engines. Many private school marketers know that SEO (Search Engine Optimization) is a relatively large undertaking.

But did you know that you truly can take SEO one page at a time?

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What K12 Schools Need to Know about Google Analytics 4

  Nov 5, 2020 2:30:00 PM / by Angie Ward

If you’re a school marketer, you may be wondering what the Google Analytics 4 announcement is all about. 

Here's an overview of Google Analytics 4 and how your school can leverage it.

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How Schools Can Optimize their Admissions Pages for Search

  Aug 13, 2020 7:30:00 AM / by Angie Ward

With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.

Here's how schools can optimize their admissions pages for search right now:

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