Can students really run a school’s social media? Absolutely—when given the right guardrails, strategy, and teamwork. In this Lunch and Learn, Emma Willard shares how their school has successfully amplified its digital presence by empowering students to create authentic content.

With students playing a growing role in the private school decision-making process, it’s essential that they see real, student-driven voices on platforms like TikTok and Instagram, and how editorial content can support social platform topics. 

This session will also explore how authenticity in organic content not only builds trust but also pairs seamlessly with a targeted, data-driven advertising campaign—creating the ultimate strategy to attract, engage, and enroll today’s students.