For admission and marketing professionals, simply reaching more people is no longer a sufficient practice. Schools must shift their focus to reaching the right people. In this session, Angie Ward & Ryan DeVito will explore how independent school marketers can leverage LinkedIn Ads to identify and engage prospective parents or mission-aligned professionals using attributes such as industry, seniority, employers, and education level.

Discover how you can move beyond traditional demographic targeting and how schools can extend these audiences within the search ecosystem via Microsoft Ads, reinforcing messaging when parents are actively researching their school options.