Your marketing budget is precious—you need to know which campaigns are getting results for your school. From QR codes and Yard signs to Niche and Facebook Ads—you can track most efforts today, easily, for free!

In this session, we will dive into how marketers and admissions professionals can leverage Google Analytics 4 to hone in on which channels drive the most qualified and engaged traffic to your website to establish ROI for your efforts.

This is a complimentary session for any school marketing, communications, or admissions professionals looking to improve their knowledge in digital marketing.