For admission and marketing professionals, simply reaching more families is no longer a sufficient practice. Schools must shift their focus to reaching the right families. In this session, Angie Ward & Ryan DeVito will explore how independent school marketers can leverage LinkedIn Ads to identify and engage prospective parents through persona-based targeting using professional attributes, such as industry, seniority, employers, and education level.

Discover how you can move beyond traditional demographic targeting to reach strong-fit families. You’ll learn how schools can extend these audiences within the search ecosystem via Microsoft Ads, reinforcing messaging when parents are actively researching their school options.