Under the Americans with Disabilities Act and the January 2017 update of Section 508, schools are required by law to ensure that websites are accessible to people with disabilities. However, schools have been given little guidance as to what this means and how to go about it. Web Content Accessibility Guidelines (WCAG) 2.0, developed by the World Wide Web Consortium (W3C), have become a widely accepted technical standard for accessibility.
If your school website does not meet the Americans with Disabilities Act (ADA) compliance standards, you could end up being investigated by the Office of Civil Rights (OCR). The OCR has the right to enforce your compliance and it could lead to a lawsuit. In other words, this is a legal mess you should avoid whenever possible. It also means there are people having difficulty doing the very thing you want them to do – access your website for the information they need!
We specialize in helping schools achieve growth in digital marketing, which includes improving a school’s most important marketing asset – their website! Web Accessibility is a large part of this work, not just from a legal standpoint, but from a growth standpoint. You will have a dedicated team of SEOs and ADA compliance specialists who work with independent schools and nonprofit organizations on ADA compliance.
