2021 Case Study: St. Sebastian's School

St.Sebs

 

St. Sebastian’s School is a Catholic independent school for boys, grades 7 through 12 in Massachusetts.

GOALS & TACTICS

St. Sebastian's needed to drive open house attendance and inquiries who ultimately applied and enrolled.
EMG executed a custom digital marketing campaign in select zip codes to drive users to a designated landing page over the course of one year. Advertising platforms leveraged included Google Ads (Search and Display), and Facebook & Instagram ads.

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DIGITAL MARKETING RESULTS

  • 900K+impressions across all platforms
  • 7,505 visits to the landing page directly from an ad
  • 119 inquiries generated directly from ads
  • 40 attendees for a virtual or in-person event
  • 32 applicants first-source provided from ads
  • 9 enrolled students
  • $1,666 cost per enrolled student

"We consider the EMG team to be true colleagues, fully invested in St. Sebastian's School and our mission. Their marketing expertise and industry perspective help us think big, and their organization and work ethic help us tackle the small details-always together."

- Gregory Wishart, Director of Admissions & Financial Aid

2021 Case Study: The Hockaday School

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The Hockaday School is a PK-12 all-girls day and boarding school in Dallas, TX.

GOALS & TACTICS

The Hockaday School needed to drive event attendance for various programs during the fall of 2021. EMG executed a lead generation digital marketing campaign on Mobile Location targeting (MLT), and Facebook & Instagram Ads.

DIGITAL MARKETING ANALYTICS

Results over 1 year:

  • Over 1.83 million impressions across all platforms
  • 11,076 clicks on the ads and over 704,000 individuals reached across all platforms
  • 186 leads/inquiries generated directly from Facebook and Instagram
  • 9 physical visits tracked back to campus from MLT
  • $40 cost per lead for Facebook
  • $611 cost per campus visit for Mobile Location Targeting

"Enroll Media Group offers a holistic approach to digital marketing strategy, and the Hockaday School has seen positive growth. We are finding new methods of reaching relevant families, and I am thrilled with our continued partnership!"

- Katie Doherty, Associate Director of Admission & Marketing

2020 Case Study: Cranbrook Schools

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Cranbrook Schools is an independent day and boarding school, for ages 3 through grade 12 in Michigan.

GOALS & TACTICS

Cranbrook needed to drive prospective families to the Fall Open House and ultimately enroll more qualified families as a result.
Enroll Media Group delivered Google Ads & Facebook Lead Ads with Custom Banner Ads pointing to a Custom Landing Page managed by EMG.

PLATFORM ANALYTICS

  • 6,580 visits to the Landing Page
  • 1st average position in Google SERP
  • 5% click-thru rate

ADMISSIONS RESULTS

  • 79 total leads from Facebook and Google
  • 26 sign-ups for the Open House
  • 12 enrolled families who engaged with EMG Ads as a first touch-point

“The other companies we work with are vendors - Enroll Media Group is our partner.”

- Drew Miller, Director of Admission

2019 Case Study: The Chestnut Hill School

Chestnut Hill School - Transparent Blue Seal 2021

 

The Chestnut Hill School is a private day school for preschool through grade 6 in Massachusetts.

GOALS & TACTICS

To drive mission-appropriate families for Pre-K through Grade 6 enrollment. To achieve this, Enroll Media Group utilized Google Ads, Facebook Ads, Precision Location Targeting, and Custom Banner Ads & Landing Page Design.

ADMISSIONS ANAYLTICS

126 inquiries submitted:

  • 49 attended Open House
  • 42 applied
  • 10 enrolled

ENROLLMENT RESULTS

EMG Campaigns drove:

  • 31% of all TCHS' inquiries
  • 28% of all applicants
  • 18% of new students

"EMG helped move The Chestnut Hill School into relevant digital space to increase mission appropriate inquiries, so that we could remain selective in a time when all schools are fighting for a piece of an increasingly smaller pie."

- Alexandra Tolischus, Director of Enrollment Management

2018 Case Study: The Bright School

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The Bright School is an independent pre-k through grade 8 day school in Chattanooga, TN.

GOALS & TACTICS

To improve website visibility, to generate leads, and to improve admissions email process & efficiency.
Enroll Media Group delivered Google Ads, Search Engine Optimization (SEO), and HubSpot CRM Consulting to achieve these goals.

ANALYTICS & RESULTS

  • 24% increase in web traffic
  • 101 direct leads
  • 9 students enrolled
  • $1,333 average cost-per enrolled student

"Our enrollment increased, and we are seeing improved efficiency in our admissions process with a new CRM thanks to our partnership with Enroll Media Group."

- Elizabeth Davis, Director of Marketing & Communications