Enroll Media Group's Clients & Case Studies

Solution:

Through Google advertising, mobile location targeting (MLT), creative production and a custom landing page, EMG highlighted unique selling points and promoted campus tours to generate leads for grades 9-12 day enrollment.

Results:

Google Ads

531,820 Impressions
7,905 Clicks
18.87% Brand CTR
3.57% Non-Brand CTR
142 Conversions (96.5 Brand, 41.5 Non-Brand, 4 Behavioral)
19 RT View-Through Conversions
1.94% Conversion Rate
$20.28 Cost-Per-Conversion

Mobile Location Targeting

697,158 Impressions
4,480 Clicks
0.67 CTR
15 Visits (all Campus Tour ads)

"EMG is a fantastic partner! They were the perfect fit for Orange Lutheran! Their strategic insight on growing our digital marketing footprint and reaching our audience plus recommendations on growing our presence on review sites has helped OLu exceed our enrollment goals." - Lori Lasky, Director of Marketing and Communications

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Solution:

Through Google advertising, social media ads, creative production and a custom landing page, EMG highlighted unique selling points and admissions events to generate leads for grades 9-12 day and boarding enrollment.

Results:

Google: 1,141,253 impressions, 5,599 clicks, and 178 leads
$72 cost per conversion/lead
Meta: 29,196 users reached, 218,598 impressions, 2,940 clicks and 2 leads
106 of these leads went on to inquire
67 applied
21 were accepted
10 enrolled
$260 cost per applicant and $1,746 cost per enrolled student based on their media spend

"Working with Enroll Media Group on our digital advertising campaign was an impactful experience for our admission strategy. From the outset, their team proved to be true partners, deeply invested in our goals. Their expertise in digital advertising was evident as they guided us through each step of the process." - Lindsay McPherson Batastini, Director of Marketing & Communications

Solution:

A 6-month Google ads strategy leveraging both Google Search and Remarketing advertising and dedicated Google Business posts which are free advertisements.

Results:

244,578 Impressions
1,560 Clicks
43 Camp Registrations

"This was one of the most successful summers we have had!" - Cathy Shin, Director of Marketing & Communications, Almaden Country Day School

Solution:

Through creative and custom landing pages, google, and social media ads, EMG highlighted unique selling points and admissions events to key geographies to drive families to Pine Point School's website, and to campus.

Results:

Over 1 million impressions
510k clicks to the website
Ads were a top source of traffic
Website traffic increased 20%
100 leads generated
16 applications received

“Enroll Media's team are best-in-class experts in their field. They revamped our entire digital marketing strategy so that it's in line with our enrollment goals, and we've seen dramatic results. They’re true partners.” - Christopher Hibbard, Pine Point School

Solution:

EMG executed a custom digital marketing campaign in select zip codes to drive users to a designated landing page over the course of one year. Advertising platforms leveraged included Google Ads (Search and Display), and Facebook and Instagram ads.

Results:

900K+impressions across all platforms
7,505 visits to the landing page directly from an ad
119 inquiries generated directly from ads
40 attendees for a virtual or in-person event
32 applicants first-source provided from ads
9 enrolled students
$1,666 cost per enrolled student
100+ Waitlisted students

"We consider the EMG team to be true colleagues, fully invested in St. Sebastian's School and our mission. Their marketing expertise and industry perspective help us think big, and their organization and work ethic help us tackle the small details-always together." - Gregory Wishart, Director of Admissions & Financial Aid

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Solution:

EMG executed a lead generation digital marketing campaign on Mobile Location targeting (MLT), and Facebook and Instagram Ads.

Results:

Over 1.83 million impressions across all platforms
11,076 clicks on the ads and over 704,000 individuals reached across all platforms
186 leads/inquiries generated directly from Facebook and Instagram
9 physical visits tracked back to campus from MLT
$40 cost per lead for Facebook
$611 cost per campus visit for Mobile Location Targeting

"Enroll Media Group offers a holistic approach to digital marketing strategy, and the Hockaday School has seen positive growth. We are finding new methods of reaching relevant families, and I am thrilled with our continued partnership!" - Katie Doherty, Associate Director of Admission & Marketing

Solution:

Enroll Media Group delivered Google Ads and Facebook Lead Ads as well as designed Custom Banner Ads pointing to a Custom Landing Page.

Platform Analytics

6,580 visits to the Landing Page
1st average position in Google SERP
5% click-thru rate

Admissions Results

79 total leads from Facebook and Google
26 sign-ups for the Open House
12 enrolled families directly from EMG's managed ads.

“The other companies we work with are vendors - Enroll Media Group is our partner.” - Drew Miller, Director of Admission

Solution:

Enroll Media Group utilized Google Ads, Facebook Ads, Mobile Location Targeting, and designed Banner Ads and a Landing Page.

Admissions Analytics

126 inquiries submitted
49 attended the Open House
42 applied
10 enrolled

Enrollment Results

EMG Campaigns drove:

31% of all TCHS inquiries
28% of all applicants
18% of new students

"EMG helped move The Chestnut Hill School into relevant digital space to increase mission appropriate inquiries, so that we could remain selective in a time when all schools are fighting for a piece of an increasingly smaller pie." - Alexandra Tolischus, Director of Enrollment Management

Solution:

Enroll Media Group delivered Google Ads, Search Engine Optimization, and HubSpot CRM Consulting to achieve these goals.

Analytics & Results

24% increase in web traffic
101 direct leads
9 students enrolled
$1,333 average cost per enrolled student

"Our enrollment increased, and we are seeing improved efficiency in our admissions process with a new CRM thanks to our partnership with Enroll Media Group." - Elizabeth Davis, Director of Marketing & Communications

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