Digital Marketing Campaign Management
Because advertising can be an expensive and complicated investment, EMG breaks it down to offering solutions that are tried and true for schools. End-to-end execution and management of advertising includes:
- Paid Search Marketing/PPC (Google Ads & Bing)
- Precision Location Targeting & Geofencing Campaigns (based on device or IP)
- Online Display & Retargeting Campaigns
- Creative Ad Design
- Landing Page Design & Production
- Video Marketing Campaigns
- Social Media Advertising (Facebook, Instagram, Twitter, LinkedIn, Pandora, Snapchat)
Check out our Spring Open House Packages! (click to download brochure)
Digital Marketing Consulting
Strategic consulting services are individually customized to provide the best case scenario for your marketing: what your schools should be measuring and optimizing, why you should be invested in those channels, and how you tackle them in a scalable way with long-term success.
Consulting Services include:
- Search Engine Optimization of website and other digital properties
- Google Marketing Platform Training (Analytics, Google Tag Manager, Google Ads, Google Search Console, Data Studio)
- Conversion Rate Optimization Services & ROI Analysis
- Email Content Development & Lead Nurturing Strategies
- Reputation Management and Review Optimization
- ADA Compliance Consulting (click to learn more)
- Digital Communications Audits
- Traditional and Online Media Planning, Buying and Tracking
- Custom Enrollment Marketing Dashboards
- HubSpot Consulting Services
- Professional Development Workshops & Training Sessions for Marketing, Admissions & Communications Professionals
