Digital Marketing Campaign Management

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Because advertising can be an expensive and complicated investment, EMG breaks it down to offering solutions that are tried and true for schools. End-to-end execution and management of advertising includes:

  • Paid Search Marketing/PPC (Google Ads & Bing)
  • Precision Location Targeting & Geofencing Campaigns (based on device or IP)
  • Online Display & Retargeting Campaigns
  • Creative Ad Design
  • Landing Page Design & Production
  • Video Marketing Campaigns
  • Social Media Advertising (Facebook, Instagram, Twitter, LinkedIn, Pandora, Snapchat)

Check out our Spring Open House Packages! (click to download brochure)

Digital Marketing Consulting

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Strategic consulting services are individually customized to provide the best case scenario for your marketing: what your schools should be measuring and optimizing, why you should be invested in those channels, and how you tackle them in a scalable way with long-term success. 

Consulting Services include:

  • Search Engine Optimization of website and other digital properties
  • Google Marketing Platform Training (Analytics, Google Tag Manager, Google Ads, Google Search Console, Data Studio)
  • Conversion Rate Optimization Services & ROI Analysis
  • Email Content Development & Lead Nurturing Strategies
  • Reputation Management and Review Optimization
  • ADA Compliance Consulting (click to learn more)
  • Digital Communications Audits
  • Traditional and Online Media Planning, Buying and Tracking
  • Custom Enrollment Marketing Dashboards
  • HubSpot Consulting Services
  • Professional Development Workshops & Training Sessions for Marketing, Admissions & Communications Professionals