Digital Marketing Campaign Coordinator

Job Description:

If you are a creative, organized, and strategic digital marketer, with a solid foundation running digital advertising campaigns, Enroll Media wants to talk to you. Enroll Media Group, LLC (EMG) is a Massachusetts-based digital marketing agency dedicated to helping nonprofit K-12 schools and education-related organizations achieve enrollment growth via marketing. 

The Campaign Coordinator will work closely with the Account Strategists at EMG to ensure our 80+ clients achieve or surpass their digital marketing goals. The Campaign Coordinator is responsible for setting up, managing, and monitoring advertising campaigns within Meta, Google, Microsoft, LinkedIn, and other self-serve platforms while supporting our Account Management team with client-directed initiatives. 

Key Responsibilities Include:

  • Setting up paid advertising campaigns within platforms like Meta, Google, Microsoft, etc. to help our partner schools build their digital enrollment marketing presence in front of niche audiences online
  • Setting up custom audiences and conversions in Meta, Google, Microsoft, etc.
  • Setting up conversions and google analytics goals within Google Tag Manager
  • Conducting quality assurance tests for ad campaigns, including evaluating strategy, creative, landing pages, targeting, and user experience, to ensure they meet client objectives
  • Conducting keyword research with Google Trends, Search Console and more
  • Assisting with copywriting and proofing short-form ad copy
  • Assembling reports and presentations for clients representing their digital marketing efforts
  • Creating and updating Google Analytics dashboards
  • Assisting with SEO & inbound marketing efforts as needed
  • Participating in virtual and/or in-person client meetings as needed
  • Keeping track of client marketing initiatives and industry trends
  • Other duties as assigned by leadership

Requirements:

We want a self-motivated individual who is organized, thrives in a fast-paced agency environment, and isn’t afraid to roll up their sleeves for any number of tasks to ensure campaigns run successfully. Experience in a marketing agency or start-up environment is a plus.  Enroll Media Group, LLC is a small agency with 7 employees and 80+ clients nationwide (and growing), making the Campaign Coordinator role a fantastic opportunity for a digital marketing professional looking to expand their skills within a forward-thinking agency setting. Must be a team player with a can-do, positive attitude. Other requirements include:

  • At least 3 years working in a professional setting
  • Remote and/or Hybrid work environment experience
  • Experience managing ads within digital marketing platforms (Meta, Google, Microsoft, etc.)
  • Organized, self-starter who works well independently
  • Excellent copywriting and copyediting skills
  • Excellent organizational skills with extreme attention to detail 
  • Ability to communicate effectively both verbally and in writing
  • Experience using Google Analytics, Google Tag Manager, and Looker Studio experience is a must
  • Experience with social media platforms including Meta (Facebook & Instagram) and LinkedIn
  • Experience with search engine marketing campaigns (SEO, SMM, PPC) is a plus
  • Familiarity with landing page tools (HubSpot, WordPress, or Unbounce) 
  • Advertising agency experience a plus
  • Familiarity with independent schools or higher education administration is a major plus since that is our client base
  • Willingness to travel to the Worcester office, client locations, or conferences on occasion

This is a full-time role that includes a salary commensurate with experience, paid time off, and the ability to work remotely or in Enroll Media’s Worcester, MA office as needed. Office Hours are Mon-Fri 8:30 am-5:00 pm with the ability to flex time as needed. Holidays and generous paid time off, including your birthday, are provided. Employees are eligible for health, dental, short- and long-term disability, life insurance, flex spending accounts, and 401k retirement plans with company match. Must be authorized to work in the US without employment visa sponsorship. Applicants would ideally be located in the New England area, but exceptions will be made for right-fit candidates.

Please send a cover letter or email addressing why you’re the right fit, along with your resume, to tina@enrollmediagroup.com (Applications submitted via a 3rd party will not be considered).

 


 

Digital Analytics Specialist

If you are a highly skilled and motivated Digital Analytics Specialist Enroll Media Group wants to talk to you! Enroll Media Group, LLC (EMG) is a Massachusetts-based digital marketing agency dedicated to helping nonprofit K-12 schools and education-related organizations achieve enrollment growth via marketing. 

The Digital Analytics Specialist will work closely with the entire Enroll Media Group team to ensure our 80+ clients achieve or surpass their digital marketing goals. This role is crucial for driving data-driven decision-making and optimizing digital marketing strategies for our partner schools. The ideal candidate will have a strong background in digital marketing analysis and reporting, and at least 2 years of experience with tools like Google Analytics and Tag Manager. They will be a resourceful individual, staying updated with the latest trends and advancements in the digital landscape, particularly in Google’s Marketing Suite, and Meta Business Suite (Facebook and Instagram), and have a passion for data visualization tools like LookerStudio or PowerBI.

Key Responsibilities Include:

  • Conduct Quality Assurance testing of all KPIs and Conversions across an array of digital ad campaigns and platforms (mainly Google and Meta). 
  • Analyze and interpret data to provide actionable insights for improving digital marketing campaigns.
  • Develop and maintain regular reports and dashboards via LookerStudio and Google Slides to track performance metrics and KPIs.
  • Manage and configure Google Analytics and Tag Manager to ensure accurate data collection and reporting.
  • Stay informed about the latest trends and updates in Meta Business Suite and other relevant platforms.
  • Provide technical support and troubleshoot issues related to tracking and analytics.
  • Develop and implement strategies for data collection, analysis, and reporting to enhance digital marketing efforts.
  • Collaborate with the account management team to optimize ad performance and ensure campaigns are running efficiently.
  • Conduct A/B testing and other optimization experiments to improve campaign performance.
  • Maintain data integrity and ensure compliance with data privacy regulations.
  • Participate in in-person or virtual client meetings as needed.
  • Other duties as assigned by leadership.

Requirements:

  • At least 2 years professional experience within a digital marketing analytics role
  • Experience in Google Analytics, Google Tag Manager is required. Certification preferred.
  • Basic proficiency in HTML & JavaScript needed.
  • Experience in analyzing complex data sets for both planned and ad hoc analysis.
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
  • Up-to-date knowledge of Meta Business Suite and the ability to stay ahead of industry trends.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong technical, soft and project management skills. 
  • Organizational and time management skills, with the ability to manage multiple projects simultaneously under little supervision. 
  • Experience with data visualization tools such as Tableau, Data Studio (looker Studio).
  • Familiarity with SQL or other programming languages for data manipulation.
  • Knowledge of data privacy regulations and best practices in data management.

This is a full-time role that includes a salary commensurate with experience, paid time off, ability to work remote or in Enroll Media’s Worcester, MA office as needed. Office Hours are Monday-Friday 8:30 am-5:00 pm with the ability to flex time as needed. Holidays and generous paid time off, including your birthday, are provided. Employees are eligible for health, dental, short- and long-term disability, life insurance, and 401k retirement plans with company match. Must be authorized to work in the US without employment visa sponsorship. Applicants would ideally be located in the New England area, but exceptions will be made for right-fit candidates.

If you are passionate about data, thrive on analyzing trends, and enjoy the technical aspects of digital marketing, we would love to hear from you. Please send a cover letter or email addressing why you’re the right fit, along with your resume, to tina@enrollmediagroup.com (applications submitted via a 3rd party will not be considered).

 

Enroll Media Group is an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.