About Enroll Media Group (EMG)

Enroll Media Group, LLC is a Massachusetts-based digital marketing agency dedicated to helping independent schools, colleges, and summer camps grow their enrollment through data-driven advertising. Enroll Media Group currently partners with over 100 organizations across 4 continents.  The team is comprised of 10 Full-time remote employees in the US, with headquarters in Massachusetts. The following FT roles are open. For consideration, please send your cover letter and resume to tina@enrollmediagroup.com.  Applications from 3rd parties will NOT be considered.

Director of Advertising Operations

Role Overview

The Director of Ad Ops is a leadership role responsible for overseeing our newly expanded Advertising Operations/Production Team. From creative production, advertising campaign set-up, execution and reporting, this role oversees performance closely. This role ensures our campaigns are executed on time and deliver results.

This person leads all SEO, Creative, Consulting and back-end campaign management in platforms like Google Ads, Microsoft Ads, LinkedIn, Meta and more with our campaign managers. This role works in close partnership with account management and owns key vendor relationships that support campaign execution, search engine marketing consulting and scalability.

Key Responsibilities

Production & Delivery Leadership

• Own the end-to-end execution of all client campaigns, ensuring quality, consistency, and performance
• Work in Google, Microsoft, Meta, etc., daily to set up and execute campaigns
• Oversee Search Engine Optimization Services and Deliverables
• Lead and manage the production team, including campaign managers and creative production staff
• Establish and refine workflows, timelines, and production standards across accounts
• Work with Account Services to ensure campaigns launch on time and align with approved strategy, creative direction, and client goals
• Ensure reporting metrics and results are conveyed clearly to account managers and clients
• Stay ahead of platform changes, AB testing, and opportunities for schools to stay competitive in the digital space

Team Management & Development

• Coach, mentor, and develop production team members
• Set clear expectations, priorities, and performance standards
• Conduct regular check-ins, feedback, and performance reviews
• Identify resource needs and support hiring and onboarding as the agency grows

Client Success & Cross-Team Collaboration

• Partner closely with the account management team to translate client goals into executable plans
• Act as a senior point of escalation for delivery, timeline, vendor, or performance issues
• Support client retention by ensuring a high-quality, proactive client experience
• Participate in strategic client conversations supporting the Account Management team 

Vendor Relationships & External Partners

• Establish, manage, and strengthen relationships with key vendors and external partners
• Evaluate and onboard new vendors to support creative production, media execution, and operational needs
• Ensure vendors meet quality, timeline, and performance expectations
• Negotiate scopes, timelines, and deliverables in alignment with client and agency goals
• Serve as the primary internal owner of vendor communication and accountability

Process, Systems & Quality Control

• Improve and document production processes to support scalability and efficiency
• Oversee quality control for creative assets, campaigns, and vendor-delivered work
• Monitor workload balance and capacity planning across the production team and external partners
• Collaborate on tool selection and optimization (project management, creative workflows, reporting) with the Strategists, Account Managers and Business Operations

Performance & Accountability

• Ensure campaign performance aligns with strategic objectives
• Identify risks early and proactively course-correct
• Use data, vendor feedback, and team insights to continuously improve delivery and client results

Ideal Candidate Profile

Experience

• 7–10+ years in digital marketing, agency operations, production leadership, or client success
• Proficient in running ads on Google, Microsoft, Facebook, Instagram, and LinkedIn 
• Experience with Search Engine Optimization and within Content Management Systems
• Deep understanding of B2C digital advertising strategies
• Experience managing cross-functional teams and external vendors
• Agency experience required ; education or enrollment marketing experience a plus
• Hold certifications in Google and Microsoft Advertising 
• Experience using creative platforms, including Adobe Creative Suite, Canva, etc., is a plus

Skills & Attributes

• Passion for advertising platforms, AB testing and campaign analysis 
• Strong operational and organizational skills
• Proven ability to manage vendor relationships and external partners
• Calm, confident leader who thrives in a fast-moving environment
• Excellent communicator who bridges strategy, execution, and relationships
• Detail-oriented with the ability to see the big picture
• Process-driven but flexible; able to adapt to a growing agency environment
• Client-focused mindset with a commitment to quality and accountability

Why This Role Matters

The Director of Ad Ops sits at the intersection of people, production, and performance. You’ll ensure Enroll Media Group delivers exceptional data-driven campaigns for schools while building scalable systems and trusted vendor partnerships that support long-term growth.

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

• Office hours: Monday–Friday, 8:30am–5:00pm ET (with flexibility as needed)
• Holidays and generous PTO
• Short- and long-term disability, life insurance
• 401(k) with company match
• Health and dental insurance options available if needed
• Must be authorized to work in the U.S. without visa sponsorship

How to Apply

Please send the following directly to info@enrollmediagroup.com:

• Resume
• Cover letter or email explaining why you’re a great fit for this role

Applications submitted via third-party platforms will not be considered.

Digital Marketing Account Manager & Strategist

The Digital Marketing Account Manager & Strategist is a client-facing, highly collaborative role responsible for managing a portfolio of school accounts and ensuring campaigns are planned, executed, optimized, and reported on effectively. You’ll serve as a trusted advisor to 20-30 partners/clients, keep projects moving smoothly internally, and play a key role in presenting strategy, results, and recommendations with confidence.

This position is ideal for someone who thrives in a fast-paced agency environment, is highly organized, enjoys building relationships, and can balance strategic thinking with hands-on coordination and quality control.

Key Responsibilities

Client Relationship & Presentation Leadership

• Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education space
• Serve as a primary point of contact for a group of EMG clients, alongside the account team
• Lead and participate in virtual and occasional in-person client meetings
• Create and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights)
• Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow-through

Account & Campaign Management

• Support onboarding of new accounts, including kickoff documentation and media plans
  Coordinate delivery of digital marketing and advertising assets across internal team members and timelines
• Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, LinkedIn)
• Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectives
• Write, edit, and proof ad copy and landing page copy as needed
• Communicate wins, risks, and challenges promptly and professionally—internally and with clients
• Identify opportunities to bring additional value to clients through new ideas, testing, and expanded services

Reporting & Analytics

• Develop and present monthly performance reports with clear insights and recommendations
• Generate and review reporting dashboards (e.g., Google Analytics and Looker Studio) with clients
• Track client initiatives, seasonal enrollment cycles, and relevant K–12 marketing trends to inform strategy

Team & Company Support

• Collaborate closely with EMG’s internal team to keep work accurate, timely, and goal-aligned
• Support marketing and business development activities as needed (presentations, conferences, trade shows)
• Other duties as assigned by leadership

Ideal Candidate Profile

Experience

• 5+ years of experience in a professional, client-facing role
• 2+ years of experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketing

Skills & Attributes

• Self-motivated, proactive team player who can manage multiple priorities while delivering excellent client service.
• Strong verbal and written communication skills
• Comfortable presenting to clients and leading meetings (virtual and in-person)
• Familiarity with landing page/CMS tools (HubSpot, WordPress, Unbounce, or similar)
• Familiarity with Google Analytics, Google Ads, and Google Tag Manager
• Experience with professional social platforms (Meta, LinkedIn, etc.)
• Working knowledge of SEO, paid search, and paid social best practices
• Organized, detail-oriented, and able to work independently in a fast-moving environment
• Ability to travel to the Worcester office, client locations, and conferences occasionally (typically less than 5 times per year)

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

• Office hours: Monday–Friday, 8:30am–5:00pm (with flexibility as needed)
• Holidays and generous PTO
• Short- and long-term disability, life insurance
• 401(k) with company match
• Health and dental insurance options available if needed
• Must be authorized to work in the U.S. without visa sponsorship

How to Apply

For consideration, please send your cover letter and resume to tina@enrollmediagroup.com.  Applications from 3rd parties will NOT be considered.

Digital Search Campaign Manager

The Digital Search Campaign Manager is a hands-on, self-starting paid media expert responsible for planning, launching, managing, and optimizing digital advertising campaigns for EMG’s partner schools. This role supports over 75 client accounts and works closely with account managers, strategists, and the creative team to ensure enrollment-focused campaigns meet or exceed performance goals.

This position is ideal for someone who thrives in the details, takes ownership of campaigns end-to-end, proactively identifies opportunities and issues, and stays ahead of trends across paid media platforms without needing constant direction.

Key Responsibilities

Campaign Strategy & Execution

• Independently set up, manage, optimize, and scale paid digital campaigns across:
  • Google Ads (Search, Display, YouTube)
  • Microsoft/Bing Ads
  • Additional platforms as assigned (Meta, CTV, MLT, Spotify, Reddit, TikTok, etc.)
• Execute campaigns targeting niche audiences, geographic areas, and enrollment-focused objectives
• Manage full campaign lifecycles: onboarding, keyword and audience research, set-up, launch, QA, pacing, optimization, and reporting
• Conduct weekly pacing checks and proactive optimizations to ensure budgets and performance stay on track
• Conduct landing page audits
• Google Analytics Events and Conversions Set-Up
• CRM integration for email marketing support
• Conduct Website or Local SEO Audits and other duties as assigned

Audience, Tracking & Technical Setup

• Build and manage custom audiences, remarketing audiences, and conversion tracking across platforms
• Set up and manage:
  • Meta Pixels
  • LinkedIn Insight Tags
  • Google Ads conversions
  • Google Analytics & Google Tag Manager goals
• Troubleshoot access, tracking, and platform issues independently before escalating when needed
• Conduct event tracking and conversion audits as part of onboarding and ongoing optimization

Creative & Copy Support

• Write, edit, and proofread ad copy for paid social, paid search, and display campaigns
• Build and update ad creative as needed (static images, carousel ads, slideshow ads, basic banners)
• Collaborate with the graphic design team and provide ad hoc creative support when coverage is needed
• Assist with landing page updates (copy changes, event dates, minor edits) when assigned

Reporting, Analysis & Optimization 

• Analyze campaign performance and identify insights, trends, and opportunities for improvement
• Support monthly reporting and ad hoc reporting requests
• Make data-driven recommendations to account managers and strategists
• Participate in quality assurance reviews of campaigns, landing pages, targeting, and user experience

Client & Internal Collaboration

• Participate in virtual and occasional in-person client meetings as needed
• Actively contribute in weekly account management, strategy, and creative meetings
• Partner with account managers and strategists to execute client-directed initiatives efficiently

Innovation & Growth

• Proactively stay informed on industry trends, platform updates, and emerging opportunities
• Research and test new advertising channels and capabilities (e.g., Reddit Ads, new Instagram features)
• Share insights and recommendations with the broader EMG team

Ideal Candidate Profile

Experience

• Proven experience managing paid digital advertising campaigns across Meta, Google, Microsoft/Bing, and LinkedIn
• Experience with mobile location targeting/geofencing  platforms preferred
• Experience working with schools, education, or mission-driven organizations is a plus
• Google Ads and Analytics Certifications preferred

Skills & Attributes

• Strong understanding of digital funnels, conversion tracking, and enrollment-focused marketing
• Excellent written communication skills with a strong eye for detail
• Highly organized with the ability to manage multiple accounts and deadlines simultaneously
• Self-starter mentality: able to take ownership, prioritize work, and proactively solve problems
• Comfortable working in a fast-paced, client-facing agency environment

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

• Office hours: Monday–Friday, 8:30am–5:00pm (with flexibility as needed)
• Holidays and generous PTO
• Short- and long-term disability, life insurance
• 401(k) with company match
• Health and dental insurance options available if needed
• Must be authorized to work in the U.S. without visa sponsorship

How to Apply

For consideration, please send your cover letter and resume to tina@enrollmediagroup.com.  Applications from 3rd parties will NOT be considered.