Job Title:

Digital Marketing Account Manager & Strategist

Job Description:

If you are an organized, creative, strategic, digital marketing savvy professional, with a passion for keeping projects successful and clients happy, Enroll Media wants to talk to you. Enroll Media Group, LLC is a Massachusetts-based digital marketing agency dedicated to helping K-12 schools achieve growth via marketing. 

The Digital Marketing Account Manager will work closely with the whole EMG team, and directly with the stakeholders at schools, to ensure EMG’s clients achieve or surpass their digital marketing goals. This is a client-facing role responsible for helping coordinate and manage several digital marketing and advertising deliverables, balanced with back-end platform and content production work to ensure campaigns are created, executed, optimized, and meeting goals. 

Account Management Responsibilities Include:

• Representing EMG to our clients as a leading digital marketing agency in the education industry 
• Serving as a point of contact for a group of EMG’s clients, alongside our Account Team
• Leading and participating in in-person or virtual client meetings 
• Developing internal and external meeting material, including agendas, defining objectives/goals of the discussion, and follow-up action
• The onboarding of new accounts and creating kickoff documents and media plans
• Assisting with platform set-up for digital campaigns (Facebook, LinkedIn, Google Ads, etc.)
• Conducting quality assurance tests for ad campaigns including evaluating their strategy, creative, landing pages, targeting, user experience,  to ensure they are meeting client objectives
• Copywriting and proofing ad copy or landing page copy
• Communicating account successes and issues/challenges in a timely manner both internally and externally
• Developing and delivering monthly reports and analysis for digital campaigns
• Generating and reviewing Google Analytics and DataStudio Reports with clients
• Keeping track of client marketing initiatives and industry trends
• Assisting with marketing and business development needs of the company, such as presentations, trade shows, and conferences as needed
• Seeking out opportunities to bring additional value to clients through expansion of service offerings
• Other duties as assigned by leadership

Requirements:

We want a self-motivated individual who is organized, thrives in a fast-paced agency environment, and isn’t afraid to roll up their sleeves for any number of tasks to ensure campaigns run successfully. Experience managing multiple projects in a marketing agency or start-up environment is a must. Enroll Media Group, LLC is a leading agency for helping independent schools and mission-driven nonprofits via inbound and outbound marketing. EMG is a small agency with 6 employees and 75+ clients nationwide (and growing), making the Account Manager & Strategist role a fantastic opportunity for a professional looking to sharpen their digital marketing and management skills, while growing within an organization that values professionalism, forward-thinking strategies, education, and technology. Must be a team player with a can-do attitude. Other requirements include:

• Ability to communicate strongly both verbally and in writing
• Experience working at a school in admissions or marketing a major plus
• Familiarity with landing page tools like HubSpot, WordPress or Unbounce 
• Google Analytics, Google Ads, and Google Tag Manager experience 
• Experience working within Social Media Platforms like Metaand LinkedIn
• Experience managing search engine marketing campaigns (SEO, SMM, PPC)
• 3+ years experience working in a professional setting in a client or customer-facing role
• Advertising Agency or Independent School experience a plus
• Project Management or Account Management Experience 
• Organized, self-starter, and works well independently
• Ability to travel to Worcester Office, client locations, and conferences on occasion is required (less than 10x per year)
• A cover letter or email addressing why you’re the right fit is required with resume
• Send all application material directly to info@enrollmediagroup.com (Applications submitted via a 3rd party will not be considered)

This is a full-time role that includes a salary commensurate with experience, with the ability to work remote, hybrid, or from Enroll Media’s Worcester, MA office. Office Hours are Monday-Friday, 8:30 am-5:00 pm with the ability to flex time as needed. Holidays, generous paid time off, short-and long-term disability, life insurance, and 401k retirement with company match is offered to all employees. Health and Dental Insurance options are available, if needed. Must be authorized to work in the US without employment visa sponsorship.