Enroll Media Group Blog

Katie Bisson

Katie has 10 years of Marketing experience working in-house and for agencies serving non-profits, technology, and education verticals. Her current role at Enroll Media Group allows her to work with private K-12 schools understanding their pain points and providing digital marketing support to achieve their enrollment goals.
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Leveraging Organic Social Media to Boost Paid Ad Performance

  Jan 28, 2021 8:30:00 AM / by Katie Bisson

In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.

3 Reasons Your School Should Be Posting on Facebook and Instagram While Running Ads

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