Enroll Media Group Blog

Why Independent Schools Need Landing Pages

  Nov 7, 2018 10:39:48 AM / by Jake Youmell

A few weeks back, we dove into a short-list of don’t-miss digital trends for independent schools at the start of the new academic year. Now that the season is in full swing, we will pull the curtains back on one of the most important trends to embrace this year: landing pages, and all the elements that make them an essential part of your school’s digital marketing strategies.

For independent schools, the purpose of a landing page is generally to drive inquiries for a particular school or program, to help bolster registrations for open houses and yield events, to assist fundraising and advancement activities, etc. When applied in concert with centralized marketing strategies, we often uncover valuable data that would convince even the most skeptical organization of the power of landing pages.

0 Comments

Read More  

Use Google Analytics for Enrollment Marketing Insights

  Oct 5, 2018 11:15:00 AM / by Angie Ward

Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.

0 Comments

Read More  

3 Things to Avoid When Marketing Your Open House

  Sep 4, 2018 7:00:00 AM / by Angie Ward

When it comes to successful enrollment marketing for K-12 schools, I often hear admissions officers say, “If you can just get them to visit the school, we will dazzle them from there.” Since getting families to campus is half the battle, target marketing for an open house is a must-do for independent schools. But in this ever-changing digital landscape, it’s becoming harder to know who to market to, what to say, and how to measure the highest return on investment.

Here are 3 common marketing tactics to avoid when marketing your open house this year.

0 Comments

Read More  

What Makes Your School Stand Apart?

  Aug 24, 2018 3:37:15 PM / by Angie Ward

All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”

1 Comment

Read More  

Want to receive our blogs regularly?

Recent Posts