Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE)  via its Labs platform. Combining traditional Google Search with a conversational function similar to Microsoft's ChatGPT or Bing's Copilot, SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.