EMG Blog

The Backpacker's Guide to Enrollment Marketing

Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.

In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.

The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019:

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10 Ways to Amplify Marketing Efforts for "Giving Tuesday"

What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.

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Use Google Analytics for Enrollment Marketing Insights

Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.

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5 Free Ways to Heat Up your Digital Marketing this Summer

  Jul 20, 2018 9:00:00 AM / by Angie Ward posted in Local SEO, Google Grants, Google Analytics, Free tools

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