You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.