You may be one of the many schools wondering what happened to Google Reviews in recent months. Organizations categorized as schools are experiencing a range of issues including placement of reviews, removing the ability for users to leave reviews, and in many cases, seeing reviews going away entirely.
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.
Over the past few months, Enroll Media Group has had the good fortune to participate in monthly programs hosted by The Communicators Club (TCC) in our backyard of Central Massachusetts. TCC offers ongoing programming and professional development opportunities for marketers, communicators, and storytellers, while simultaneously providing a unique chance to network with other companies, organizations, and individuals along the way.
To kick off the new year, we attended the most recent TCC program featuring Hilary McCarthy, Public Relations Director at Clearpoint Agency. During this month’s TCC session, Hilary shared the top 5 trends in Public Relations to keep in mind as we embark on new goals and projects ahead in 2019.
Are you interested in how your school or organization can stay ahead of the rapidly changing world of communicating via press releases, paid campaigns, websites, traditional advertising, and more? Are you curious about the evolving needs of PR, and what skills are necessary to introduce your organization through powerful storytelling? Read on for the top 5 trends in PR, and a few anecdotes from Hilary’s fantastic presentation.
Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.
In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.
The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019:
What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.