Setting up your school’s digital marketing strategy for the busy admissions season ahead requires all hands on deck. Here are 10 digital marketing strategies your school should consider as you get planning underway:
Your School’s Fall Digital Marketing Checklist is Here
Sep 4, 2024 6:15:00 AM / by Angie Ward
How to Set Up Events in GA4 for Your School
Jul 29, 2024 6:15:00 AM / by Angie Ward
Tracking the performance of your school's online presence is crucial for optimizing engagement and improving communication with future students, current families, alumni and donors. Google Analytics 4 (GA4) offers a powerful, free platform to monitor and analyze key events on your school's website.
Here’s how to set up Key Events on your website to measure marketing efforts:
Four Ways Schools Can Optimize Their Target Audience for LinkedIn Ads
May 29, 2024 6:30:00 AM / by Ryan Devito
As one of the most trusted social media platforms, it’s no surprise schools are leaning into LinkedIn Ads to support enrollment and fundraising efforts. There are several components to a successful LinkedIn Ads campaign, but defining and refining your target audience is the foundation for building a successful strategy to ensure you deliver the right message at the right time to the right person.
How to Secure Your School’s Marketing Accounts
Feb 20, 2024 6:30:00 AM / by Katie Bero
Are your Google and social media accounts secure? Do you have a transition policy in place? Social media and marketing tools are constantly evolving, and as employees take time off or move to new positions, it's easy for account access to become unclear. Here are essential tips to ensure your school implements best practices for account security.
Prepare Your School for Google’s AI Search
Dec 12, 2023 6:45:00 AM / by Alec Wall
Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE) via its Labs platform. Combining traditional Google Search with a conversational function similar to Microsoft's ChatGPT or Bing's Copilot, SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.
How to Optimize Your School’s Landing Page for Google Ads
May 25, 2022 7:30:00 AM / by Anna Mannello
Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert.
However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign.
Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.
Should Your School Bid on Its Brand Name in Search Ads?
Apr 28, 2022 7:30:00 AM / by Angie Ward
If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads) to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.
Here are the top 10 reasons why schools should bid on their own brand name.
Why School Marketers Need to Get Started with Google Analytics 4 Now
Mar 28, 2022 8:15:00 AM / by Angie Ward
If you’re a school marketer who relies on Google Analytics for things like advertising attribution, website design enhancements, or other marketing performance reports, then you will want to set up GA4, aka Google Analytics 4, as soon as possible. (See our post from last year introducing the rollout of the beta product.)
Many school marketers have been slow to adapt—until now. Follow the tips below so you don’t get left behind…
Google Analytics 4 is replacing Universal Analytics in July 2023
How Schools Can Use LinkedIn Ads for Enrollment Marketing
Jan 18, 2022 11:12:07 AM / by Angie Ward
Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements.
Here’s how you can incorporate LinkedIn Ads into your school’s marketing plan.
What Happened to My School's Google Reviews?
Dec 1, 2021 10:18:00 AM / by Angie Ward
You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.