When you're looking to make a big decision, it's likely that you'll do a fair amount of research before committing. In today's digital world, that usually starts (and ends) with a search engine.
A few weeks back, we dove into a short-list of don’t-miss digital trends for independent schools at the start of the new academic year. Now that the season is in full swing, we will pull the curtains back on one of the most important trends to embrace this year: landing pages, and all the elements that make them an essential part of your school’s digital marketing strategies.
For independent schools, the purpose of a landing page is generally to drive inquiries for a particular school or program, to help bolster registrations for open houses and yield events, to assist fundraising and advancement activities, etc. When applied in concert with centralized marketing strategies, we often uncover valuable data that would convince even the most skeptical organization of the power of landing pages.
In this ever-changing digital landscape, it is increasingly difficult to keep up with trends. Going into the admissions cycle of a new year, what do schools need to be most mindful of? Enroll Media Group (EMG) and other sources are seeing what is the most valuable to keep on your digital marketing radar.
1. The Dominance of Voice Search