Enroll Media Group Blog

How to Market Your School's Open House Online

  Aug 31, 2023 6:30:00 AM / by Angie Ward

There’s a lot to consider when planning your school’s admissions open house and event marketing is key to ensuring the fruits of your labor result in strong attendance.

Here are 5 ways you can promote your school’s open house online to drive event awareness, inquiries, and registrations.

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How to get your school ready for Google Analytics 4

  Jun 1, 2023 6:30:00 AM / by Angie Ward

With all the discussion around Google Analytics 4 (GA4) over the last year, and the impending July 1, 2023 deadline, school marketers may be starting to panic, but don’t.

Here’s what you need to know to ensure your school has a plan to tackle this major analytics change.

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Should My School Run Bing Ads?

  Mar 28, 2023 7:30:00 AM / by Angie Ward

Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.

If your school is looking to increase qualified traffic to your website to grow your inquiries, here’s why you should consider running search ads on Bing.

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6 Free Google Tools that Schools Should Be Using

  Jan 10, 2023 7:15:00 AM / by Angie Ward

While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile. 

Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.

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How to Optimize Your School’s Landing Page for Google Ads

  May 25, 2022 7:30:00 AM / by Anna Mannello

Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert. 

However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign. 

Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.

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Should Your School Bid on Its Brand Name in Search Ads?

  Apr 28, 2022 7:30:00 AM / by Angie Ward

If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads)  to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.

Here are the top 10 reasons why schools should bid on their own brand name.

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How Schools Can Use LinkedIn Ads for Enrollment Marketing

  Jan 18, 2022 11:12:07 AM / by Angie Ward

Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements. 

Here’s how you can incorporate LinkedIn Ads into your school’s marketing plan.

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5 Ways Schools Can Plan a More Effective Digital Marketing Strategy

  May 20, 2021 7:30:00 AM / by Angie Ward

Each year presents its own unique marketing challenges for independent K-12 schools, and this year is no exception. On the heels of a global pandemic, a drastically shifting economy, and a privacy-centric online advertising space, schools need to allocate annual marketing dollars smarter and leaner than in the past in order to more effectively reach right-fit families online. 

Here are some tips for schools looking to develop a stronger and smarter digital marketing strategy this year: 

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Why Print Isn't Dead, From the Digital Marketing Perspective

  Apr 10, 2019 9:30:00 AM / by Angie Ward

While schools have increased their Google and Facebook investments in the last few yearsand for good reason (people often use and convert on these platforms)print still has a share of wallet. In fact, print campaigns impact PK-12 enrollment at each stage of the funnel – from awareness and events to applicants and beyond. Here’s why high-quality, well-timed print campaigns are still very much alive and breathing fresh air into the enrollment marketing world.

Today, it's all about an Integrated Strategy

We know multiple touchpoints are essential for reaching more people, as well as improving memory recall and brand recognition, all of which help conversion rates. That’s why it’s critical to optimize your website and your social media presence, while also leveraging videos, paid search and display campaigns to allow for surround digital strategies for optimal results. Here's why print still works as part of that equation:

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7 Digital Strategies for K-12 Summer Program Marketing

  Feb 5, 2019 1:00:00 PM / by Angie Ward

 

Now is the time to kick your Summer Program marketing efforts into high gear. Digital Marketing, when applied strategically, delivers a large impact in a short amount of time. And best of all - it's all trackable! If your K-12 summer program enrollment needs a lift, check out our top tried-and-true tactics for both day and boarding schools.

 

1. Retargeting: Re-engage the low hanging fruit

Retargeting, also known as remarketing, enables you to reach families who have already gone to your website, and even more specifically, those who only visited your summer program pages. With your new retargeting strategy, the device that they used to view your site has now been “cookied”, so that even after they’ve left your site, they can see and click on your banner ads, while spending time on other websites.

A few tips when retargeting:

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