Social media advertising has become an essential tool for independent schools looking to boost enrollment and engage with prospective families. As the leading digital marketing agency for independent schools, Enroll Media Group works with over 100 day and boarding schools across the US. Because of this, we were able to analyze dozens of Meta ad campaigns from the past year to identify ads that consistently deliver impressive results. This data-driven approach reveals what works when it comes to Facebook and Instagram Ads. Here’s what we found. 

Enroll Media Group compiled data from the Google Ads accounts of over 100 independent schools to establish benchmarks and averages across day, boarding, and summer programs. 

As one of the most trusted social media platforms, it’s no surprise schools are leaning into LinkedIn Ads to support enrollment and fundraising efforts. There are several components to a successful LinkedIn Ads campaign, but defining and refining your target audience is the foundation for building a successful strategy to ensure you deliver the right message at the right time to the right person.