Video advertising is a powerful way to connect with prospective families, but independent schools fall behind in executing a video marketing strategy the same way other industries have. According to a study from Niche.com, less than 5% of private schools are investing in video production as a marketing tactic, and a study by Finalsite found 40% of schools noted that video was their biggest marketing pain point.

Creating video content can be time-consuming and expensive, but a well-planned video strategy as part of your enrollment marketing strategy can help maximize that investment. If you’re considering incorporating video into your school's marketing plans, here are some platforms to consider that allow you to connect with prospective families online.

Social media advertising has become an essential tool for independent schools looking to boost enrollment and engage with prospective families. As the leading digital marketing agency for independent schools, Enroll Media Group works with over 100 day and boarding schools across the US. Because of this, we were able to analyze dozens of Meta ad campaigns from the past year to identify ads that consistently deliver impressive results. This data-driven approach reveals what works when it comes to Facebook and Instagram Ads. Here’s what we found. 

In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.

3 Reasons Your School Should Be Posting on Facebook and Instagram While Running Ads

Here we are, nearly 4 years into one of Facebook's leading advertising capabilities, and Lead Ads show no signs of slowing down. In the education arena, specifically, Facebook & Instagram Lead Ads can be used for a plethora of admissions goals. From generating open house registrations and inquiries to eBooks and tours, Lead Ads can be used for both the top and the bottom of the funnel strategies. In tandem with other digital marketing, email and traditional efforts, here’s why Lead Ads should absolutely have a place in your admissions marketing plan.

Now is the time to kick your Summer Program marketing efforts into high gear. Digital Marketing, when applied strategically, delivers a large impact in a short amount of time. And best of all - it's all trackable! If your K-12 summer program enrollment needs a lift, check out our top tried-and-true tactics for both day and boarding schools.

1. Retargeting: Re-engage the low hanging fruit

Retargeting, also known as remarketing, enables you to reach families who have already gone to your website, and even more specifically, those who only visited your summer program pages. With your new retargeting strategy, the device that they used to view your site has now been “cookied”, so that even after they’ve left your site, they can see and click on your banner ads, while spending time on other websites.

A few tips when retargeting: