You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.
Over the past few months, Enroll Media Group has had the good fortune to participate in monthly programs hosted by The Communicators Club (TCC) in our backyard of Central Massachusetts. TCC offers ongoing programming and professional development opportunities for marketers, communicators, and storytellers, while simultaneously providing a unique chance to network with other companies, organizations, and individuals along the way.
To kick off the new year, we attended the most recent TCC program featuring Hilary McCarthy, Public Relations Director at Clearpoint Agency. During this month’s TCC session, Hilary shared the top 5 trends in Public Relations to keep in mind as we embark on new goals and projects ahead in 2019.
Are you interested in how your school or organization can stay ahead of the rapidly changing world of communicating via press releases, paid campaigns, websites, traditional advertising, and more? Are you curious about the evolving needs of PR, and what skills are necessary to introduce your organization through powerful storytelling? Read on for the top 5 trends in PR, and a few anecdotes from Hilary’s fantastic presentation.
When it comes to successful enrollment marketing for K-12 schools, I often hear admissions officers say, “If you can just get them to visit the school, we will dazzle them from there.” Since getting families to campus is half the battle, target marketing for an open house is a must-do for independent schools. But in this ever-changing digital landscape, it’s becoming harder to know who to market to, what to say, and how to measure the highest return on investment.
Here are 3 common marketing tactics to avoid when marketing your open house this year.
All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”