If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads) to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.
If you’re a school marketer who relies on Google Analytics for things like advertising attribution, website design enhancements, or other marketing performance reports, then you will want to set up GA4, aka Google Analytics 4, as soon as possible. (See our post from last year introducing the rollout of the beta product.)
Many school marketers have been slow to adapt—until now. Follow the tips below so you don’t get left behind…
Google Analytics 4 is replacing Universal Analytics in July 2023
Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements.
Here’s how you can incorporate LinkedIn Ads into your school’s marketing plan.
You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.
So what happened to Google reviews for schools?
Is your independent school planning an in-person, virtual, or hybrid admissions event this fall? If so, it’s critical for your school’s event to be optimized on search engines. Many private school marketers know that SEO (Search Engine Optimization) is a relatively large undertaking.
But did you know that you truly can take SEO one page at a time?
Each year presents its own unique marketing challenges for independent K-12 schools, and this year is no exception. On the heels of a global pandemic, a drastically shifting economy, and a privacy-centric online advertising space, schools need to allocate annual marketing dollars smarter and leaner than in the past in order to more effectively reach right-fit families online.
Here are some tips for schools looking to develop a stronger and smarter digital marketing strategy this year:
Every year presents its own enrollment challenges for independent schools. In these unprecedented times, it is more critical than ever to consider multiple factors before launching digital marketing campaigns.
Schools need to leverage market research to launch more informed and increasingly impactful digital campaigns heading into 2021.
It starts with understanding who your core audience is, and who it needs to be, so that you can begin to reach, attract, convert, and retain the right-fit families to sustain your enrollment marketing efforts now— and well beyond — COVID-19.
If you’re a school marketer, you may be wondering what the Google Analytics 4 announcement is all about.
Here's an overview of Google Analytics 4 and how your school can leverage it.
With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.
Here's how schools can optimize their admissions pages for search right now:
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.