Enroll Media Group Blog

Marriage of Market Research & Digital Marketing for Schools

  Jan 6, 2021 10:31:42 AM / by Angie Ward

Every year presents its own enrollment challenges for independent schools. In these unprecedented times, it is more critical than ever to consider multiple factors before launching digital marketing campaigns.

Schools need to leverage market research to launch more informed and increasingly impactful digital campaigns heading into 2021.

It starts with understanding who your core audience is, and who it needs to be, so that you can begin to reach, attract, convert, and retain the right-fit families to sustain your enrollment marketing efforts now— and well beyond — COVID-19.

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What K12 Schools Need to Know about Google Analytics 4

  Nov 5, 2020 2:30:00 PM / by Angie Ward

If you’re a school marketer, you may be wondering what the Analytics 4 announcement is all about. 

Here's how your school can leverage Google Analytics 4.

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How Schools Can Optimize their Admissions Pages for Search

  Aug 13, 2020 7:30:00 AM / by Angie Ward

With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.

Here's how schools can optimize their admissions pages for search right now:

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