There are a number of digital marketing avenues independent schools should explore to assist with recruiting international students. While in-person travel, virtual fairs, and leveraging education consultants are tried and true and should remain part of your comprehensive strategy, improving your digital marketing footprint is critical to building a pipeline of quality prospects. Here’s how your school can get started on building an international digital marketing presence.
Enroll Media Group compiled data from the Google Ads accounts of over 100 independent schools to establish benchmarks and averages across day, boarding, and summer programs.
QR codes offer a fast and convenient way to share valuable content about your school with parents and students. With a scan on their smartphone, parents and students can easily engage with your school to learn more about your academic programs and admission process, or even register for an event or donate. Here are some tips for independent school marketers looking to enhance communication and increase engagement via QR codes:
Setting up your school’s digital marketing strategy for the busy admissions season ahead requires all hands on deck. Here are 10 digital marketing strategies your school should consider as you get planning underway:
Tracking the performance of your school's online presence is crucial for optimizing engagement and improving communication with future students, current families, alumni and donors. Google Analytics 4 (GA4) offers a powerful, free platform to monitor and analyze key events on your school's website.
Here’s how to set up Key Events on your website to measure marketing efforts:
Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert.
However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign.
Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.
If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads) to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.