Video advertising is a powerful way to connect with prospective families, but independent schools fall behind in executing a video marketing strategy the same way other industries have. According to a study from Niche.com, less than 5% of private schools are investing in video production as a marketing tactic, and a study by Finalsite found 40% of schools noted that video was their biggest marketing pain point.

Creating video content can be time-consuming and expensive, but a well-planned video strategy as part of your enrollment marketing strategy can help maximize that investment. If you’re considering incorporating video into your school's marketing plans, here are some platforms to consider that allow you to connect with prospective families online.

Social media advertising has become an essential tool for independent schools looking to boost enrollment and engage with prospective families. As the leading digital marketing agency for independent schools, Enroll Media Group works with over 100 day and boarding schools across the US. Because of this, we were able to analyze dozens of Meta ad campaigns from the past year to identify ads that consistently deliver impressive results. This data-driven approach reveals what works when it comes to Facebook and Instagram Ads. Here’s what we found. 

Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements. 

Here’s how you can incorporate LinkedIn Ads into your school’s marketing plan.

Each year presents its own unique marketing challenges for independent K-12 schools, and this year is no exception. On the heels of a global pandemic, a drastically shifting economy, and a privacy-centric online advertising space, schools need to allocate annual marketing dollars smarter and leaner than in the past in order to more effectively reach right-fit families online. 

Here are some tips for schools looking to develop a stronger and smarter digital marketing strategy this year: