Enroll Media Group Blog

Angie Ward

Angie’s worked directly with over 200 colleges, universities and private K-12 schools to execute strategic digital marketing campaigns that help them meet recruitment goals. Angie's role within Enroll Media Group allows her to provide nonprofits and independent schools the resources, technology, and expertise they need to achieve growth, as an extension of their organization.
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Recent Posts

How Schools Can Optimize their Admissions Pages for Search

  Aug 13, 2020 7:30:00 AM / by Angie Ward

With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.

Here's how schools can optimize their admissions pages for search right now:

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What Happened to My School's Google Reviews?

  Mar 16, 2020 9:26:20 AM / by Angie Ward

You may be one of the many schools wondering what happened to Google Reviews in recent months. Organizations categorized as schools are experiencing a range of issues including placement of reviews, removing the ability for users to leave reviews, and in many cases, seeing reviews going away entirely.

So what happened to Google Reviews?

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How to manage your school’s online reviews - The Dos & Don'ts

  Dec 2, 2019 9:00:00 AM / by Angie Ward

Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information. 

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Maximizing your Market Research for more Impactful Digital Marketing

  Aug 21, 2019 9:00:00 AM / by Angie Ward

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Why Facebook Lead-Ads should be part of your Annual Enrollment Marketing Strategy

  Jun 20, 2019 10:30:00 AM / by Angie Ward

Here we are, nearly 4 years into one of Facebook's leading advertising capabilities, and Lead Ads show no signs of slowing down. In the education arena, specifically, Facebook & Instagram Lead Ads can be used for a plethora of admissions goals. From generating open house registrations and inquiries to eBooks and tours, Lead Ads can be used for both the top and the bottom of the funnel strategies. In tandem with other digital marketing, email and traditional efforts, here’s why Lead Ads should absolutely have a place in your admissions marketing plan.

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Why Print Isn't Dead, From the Digital Marketing Perspective

  Apr 10, 2019 9:30:00 AM / by Angie Ward

While schools have increased their Google and Facebook investments in the last few yearsand for good reason (people often use and convert on these platforms)print still has a share of wallet. In fact, print campaigns impact PK-12 enrollment at each stage of the funnel – from awareness and events to applicants and beyond. Here’s why high-quality, well-timed print campaigns are still very much alive and breathing fresh air into the enrollment marketing world.

Today, it's all about an Integrated Strategy

We know multiple touchpoints are essential for reaching more people, as well as improving memory recall and brand recognition, all of which help conversion rates. That’s why it’s critical to optimize your website and your social media presence, while also leveraging videos, paid search and display campaigns to allow for surround digital strategies for optimal results. Here's why print still works as part of that equation:

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7 Digital Strategies for K-12 Summer Program Marketing

  Feb 5, 2019 1:00:00 PM / by Angie Ward

 

Now is the time to kick your Summer Program marketing efforts into high gear. Digital Marketing, when applied strategically, delivers a large impact in a short amount of time. And best of all - it's all trackable! If your K-12 summer program enrollment needs a lift, check out our top tried-and-true tactics for both day and boarding schools.

 

1. Retargeting: Re-engage the low hanging fruit

Retargeting, also known as remarketing, enables you to reach families who have already gone to your website, and even more specifically, those who only visited your summer program pages. With your new retargeting strategy, the device that they used to view your site has now been “cookied”, so that even after they’ve left your site, they can see and click on your banner ads, while spending time on other websites.

A few tips when retargeting:

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Demystifying Google Ads for the Enrollment Marketer

  Jan 7, 2019 5:00:00 PM / by Angie Ward

Google Ads are a common way to reach consumers online. But are they effective for schools and nonprofits looking to enroll students and members or drive donations? Read on to learn if Google Ads are right for your organization!

 

 

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3 Website Habits for Schools to Embrace in the New Year

  Dec 14, 2018 10:00:00 AM / by Angie Ward

Does your 2019 marketing plan include improving your institution's digital presence? It should! A great place to start with this is to optimize your website. This may sound like a big project but it doesn’t have to be. For many institutions, if you’re wearing multiple hats and working with a shoestring budget, that can cause things like Search Engine Optimization (SEO) to fall to the wayside.  So how can you develop a way to impact your online presence without creating a ton of work for yourself? As you’re working on New Year’s resolutions, here are some valuable habits you should get into:

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10 Ways to Amplify Marketing Efforts for "Giving Tuesday"

  Oct 26, 2018 8:00:00 AM / by Angie Ward

What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.

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