Enroll Media Group Blog

Angie Ward

Angie’s worked directly with over 200 colleges, universities and private K-12 schools to execute strategic digital marketing campaigns that help them meet recruitment goals. Angie's role within Enroll Media Group allows her to provide nonprofits and independent schools the resources, technology, and expertise they need to achieve growth, as an extension of their organization.
Find me on:

Recent Posts

3 Website Habits for Schools to Embrace in the New Year

  Dec 14, 2018 10:00:00 AM / by Angie Ward

Does your 2019 marketing plan include improving your institution's digital presence? It should! A great place to start with this is to optimize your website. This may sound like a big project but it doesn’t have to be. For many institutions, if you’re wearing multiple hats and working with a shoestring budget, that can cause things like Search Engine Optimization (SEO) to fall to the wayside.  So how can you develop a way to impact your online presence without creating a ton of work for yourself? As you’re working on New Year’s resolutions, here are some valuable habits you should get into:

1 Comment

Read More  

10 Ways to Amplify Marketing Efforts for "Giving Tuesday"

  Oct 26, 2018 8:00:00 AM / by Angie Ward

What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.

0 Comments

Read More  

Use Google Analytics for Enrollment Marketing Insights

  Oct 5, 2018 11:15:00 AM / by Angie Ward

Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.

0 Comments

Read More  

3 Things to Avoid When Marketing Your Open House

  Sep 4, 2018 7:00:00 AM / by Angie Ward

When it comes to successful enrollment marketing for K-12 schools, I often hear admissions officers say, “If you can just get them to visit the school, we will dazzle them from there.” Since getting families to campus is half the battle, target marketing for an open house is a must-do for independent schools. But in this ever-changing digital landscape, it’s becoming harder to know who to market to, what to say, and how to measure the highest return on investment.

Here are 3 common marketing tactics to avoid when marketing your open house this year.

0 Comments

Read More  

What Makes Your School Stand Apart?

  Aug 24, 2018 3:37:15 PM / by Angie Ward

All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”

1 Comment

Read More  

Achieve Higher Conversion Rates on your Web Forms

  Aug 15, 2018 9:33:28 PM / by Angie Ward

As a parent of two young children searching for independent schools, I have noticed how difficult it often is to find or request more information. I know that I am not alone, as data shows that many people drop off of a form that is too long or leave websites entirely when they cannot find what they are looking for. After reading about a school on their website, the easiest next step for prospective parents is to fill out the “contact us” or “inquiry” form. If you are a school or organization struggling to get leads from your website, an optimized inquiry form will help this. Here are a few tips to keep in mind as you work through yours:

0 Comments

Read More  

5 Free Ways to Heat Up your Digital Marketing this Summer

  Jul 20, 2018 9:00:00 AM / by Angie Ward

1 Comment

Read More  

Want to receive our blogs regularly?

Recent Posts