Social media advertising has become an essential tool for independent schools looking to boost enrollment and engage with prospective families. As the leading digital marketing agency for independent schools, Enroll Media Group works with over 100 day and boarding schools across the US. Because of this, we were able to analyze dozens of Meta ad campaigns from the past year to identify ads that consistently deliver impressive results. This data-driven approach reveals what works when it comes to Facebook and Instagram Ads. Here’s what we found. 

Many enrollment and admission directors are feeling tremendous pressure to deliver on lofty enrollment goals in an increasingly competitive independent school landscape. As a former director of admission, I know this pressure almost too well. At the same time, marketing and communications directors are facing similar demands as it relates to attracting the number of mission-aligned students and families admission teams need, while also fostering a sense of joy and community that assists in retaining those families for the long haul. So, I was quite surprised to learn that some schools continue to lack alignment between these two departments!

Enrollment and marketing directors must focus on creating a strong, aligned foundation within the school to ensure that enrollment and marketing strategies are sustainable, well-coordinated, and effective. Here are five ways your school can achieve this: 

Over the past few months, Enroll Media Group has had the good fortune to participate in monthly programs hosted by The Communicators Club (TCC) in our backyard of Central Massachusetts. TCC offers ongoing programming and professional development opportunities for marketers, communicators, and storytellers, while simultaneously providing a unique chance to network with other companies, organizations, and individuals along the way.

To kick off the new year, we attended the most recent TCC program featuring Hilary McCarthy, Public Relations Director at Clearpoint Agency. During this month’s TCC session, Hilary shared the top 5 trends in Public Relations to keep in mind as we embark on new goals and projects ahead in 2019.

Are you interested in how your school or organization can stay ahead of the rapidly changing world of communicating via press releases, paid campaigns, websites, traditional advertising, and more? Are you curious about the evolving needs of PR, and what skills are necessary to introduce your organization through powerful storytelling? Read on for the top 5 trends in PR, and a few anecdotes from Hilary’s fantastic presentation.