When you're looking to make a big decision, it's likely that you'll do a fair amount of research before committing. In today's digital world, that usually starts (and ends) with a search engine.
Over the past few months, Enroll Media Group has had the good fortune to participate in monthly programs hosted by The Communicators Club (TCC) in our backyard of Central Massachusetts. TCC offers ongoing programming and professional development opportunities for marketers, communicators, and storytellers, while simultaneously providing a unique chance to network with other companies, organizations, and individuals along the way.
To kick off the new year, we attended the most recent TCC program featuring Hilary McCarthy, Public Relations Director at Clearpoint Agency. During this month’s TCC session, Hilary shared the top 5 trends in Public Relations to keep in mind as we embark on new goals and projects ahead in 2019.
Are you interested in how your school or organization can stay ahead of the rapidly changing world of communicating via press releases, paid campaigns, websites, traditional advertising, and more? Are you curious about the evolving needs of PR, and what skills are necessary to introduce your organization through powerful storytelling? Read on for the top 5 trends in PR, and a few anecdotes from Hilary’s fantastic presentation.
Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.
In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.
The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019:
A few weeks back, we dove into a short-list of don’t-miss digital trends for independent schools at the start of the new academic year. Now that the season is in full swing, we will pull the curtains back on one of the most important trends to embrace this year: landing pages, and all the elements that make them an essential part of your school’s digital marketing strategies.
For independent schools, the purpose of a landing page is generally to drive inquiries for a particular school or program, to help bolster registrations for open houses and yield events, to assist fundraising and advancement activities, etc. When applied in concert with centralized marketing strategies, we often uncover valuable data that would convince even the most skeptical organization of the power of landing pages.
In this ever-changing digital landscape, it is increasingly difficult to keep up with trends. Going into the admissions cycle of a new year, what do schools need to be most mindful of? Enroll Media Group (EMG) and other sources are seeing what is the most valuable to keep on your digital marketing radar.
1. The Dominance of Voice Search