Independent school marketers work extremely hard to get qualified prospects, or “leads,” into their pipeline. Whether you’ve purchased lists, launched a digital marketing campaign, or planned an on-ground admissions trip, building a lead funnel is a huge investment. That is why keeping those leads engaged and moving through the funnel by way of email marketing is a critical tactic for schools.
According to data by Nutshell, it takes an average of three to four emails before getting a response from a lead—but with those long admission- and marketing-team to-do lists, sending each lead regular communication can be a challenge.
Here’s how your school can develop an email marketing strategy to nurture leads—for FREE!, maximize your efforts, and ensure prospects take those next steps to visit, apply, and enroll.