There’s a lot to consider when planning your school’s admissions open house and event marketing is key to ensuring the fruits of your labor result in strong attendance.
With all the discussion around Google Analytics 4 (GA4) over the last year, and the impending July 1, 2023 deadline, school marketers may be starting to panic, but don’t.
Here’s what you need to know to ensure your school has a plan to tackle this major analytics change.
Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.
If your school is looking to increase qualified traffic to your website to grow your inquiries, here’s why you should consider running search ads on Bing.
Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert.
However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign.
Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.
If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads) to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.