Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.
While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile.
Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.
Independent school marketers work extremely hard to get qualified prospects, or “leads,” into their pipeline. Whether you’ve purchased lists, launched a digital marketing campaign, or planned an on-ground admissions trip, building a lead funnel is a huge investment. That is why keeping those leads engaged and moving through the funnel by way of email marketing is a critical tactic for schools.
According to data by Nutshell, it takes an average of three to four emails before getting a response from a lead—but with those long admission- and marketing-team to-do lists, sending each lead regular communication can be a challenge.
Here’s how your school can develop an email marketing strategy to nurture leads—for FREE!, maximize your efforts, and ensure prospects take those next steps to visit, apply, and enroll.
You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.
So what happened to Google reviews for schools?
Families are eager to see what opportunities await their children for both in-person and virtual summer programs this year. While summer camp marketing should be a year-round strategy, now is a great time of year to take digital marketing to the next level. Whether you focus on test prep, arts, athletics, STEM, or nature-based themes, digital marketing is a great way to boost those summer registrations, and quickly.
How Your School Can Market Your Summer Camps and Programs Online:
In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.
3 Reasons Your School Should Be Posting on Facebook and Instagram While Running Ads
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.
When you're looking to make a big decision, it's likely that you'll do a fair amount of research before committing. In today's digital world, that usually starts (and ends) with a search engine.
Over the past few months, Enroll Media Group has had the good fortune to participate in monthly programs hosted by The Communicators Club (TCC) in our backyard of Central Massachusetts. TCC offers ongoing programming and professional development opportunities for marketers, communicators, and storytellers, while simultaneously providing a unique chance to network with other companies, organizations, and individuals along the way.
To kick off the new year, we attended the most recent TCC program featuring Hilary McCarthy, Public Relations Director at Clearpoint Agency. During this month’s TCC session, Hilary shared the top 5 trends in Public Relations to keep in mind as we embark on new goals and projects ahead in 2019.
Are you interested in how your school or organization can stay ahead of the rapidly changing world of communicating via press releases, paid campaigns, websites, traditional advertising, and more? Are you curious about the evolving needs of PR, and what skills are necessary to introduce your organization through powerful storytelling? Read on for the top 5 trends in PR, and a few anecdotes from Hilary’s fantastic presentation.
Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.
In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.
The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019: