Enroll Media Group Blog

How to Secure Your School’s Marketing Accounts

  Feb 20, 2024 6:30:00 AM / by Katie Bero

 

Are your Google and social media accounts secure? Do you have a transition policy in place? Social media and marketing tools are constantly evolving, and as employees take time off or move to new positions, it's easy for account access to become unclear. Here are essential tips to ensure your school implements best practices for account security.

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Prepare Your School for Google’s AI Search

  Dec 12, 2023 6:45:00 AM / by Alec Wall

Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE)  via its Labs platform. Combining traditional Google Search with a conversational function similar to  ChatGPT,  SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.

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How to Market Your School's Open House Online

  Aug 31, 2023 6:30:00 AM / by Angie Ward

There’s a lot to consider when planning your school’s admissions open house and event marketing is key to ensuring the fruits of your labor result in strong attendance.

Here are 5 ways you can promote your school’s open house online to drive event awareness, inquiries, and registrations.

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How to get your school ready for Google Analytics 4

  Jun 1, 2023 6:30:00 AM / by Angie Ward

With all the discussion around Google Analytics 4 (GA4) over the last year, and the impending July 1, 2023 deadline, school marketers may be starting to panic, but don’t.

Here’s what you need to know to ensure your school has a plan to tackle this major analytics change.

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Should My School Run Bing Ads?

  Mar 28, 2023 7:30:00 AM / by Angie Ward

Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.

If your school is looking to increase qualified traffic to your website to grow your inquiries, here’s why you should consider running search ads on Bing.

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6 Free Google Tools that Schools Should Be Using

  Jan 10, 2023 7:15:00 AM / by Angie Ward

While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile. 

Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.

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How to Build an Email Marketing Strategy for Your Private School

  Oct 27, 2022 7:15:00 AM / by Katie Bero

Independent school marketers work extremely hard to get qualified prospects, or “leads,” into their pipeline. Whether you’ve purchased lists, launched a digital marketing campaign, or planned an on-ground admissions trip, building a lead funnel is a huge investment. That is why keeping those leads engaged and moving through the funnel by way of email marketing is a critical tactic for schools.

According to data by Nutshell, it takes an average of three to four emails before getting a response from a lead—but with those long admission- and marketing-team to-do lists, sending each lead regular communication can be a challenge.

Here’s how your school can develop an email marketing strategy to nurture leads—for FREE!, maximize your efforts, and ensure prospects take those next steps to visit, apply, and enroll.

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What Happened to My School's Google Reviews?

  Dec 1, 2021 10:18:00 AM / by Angie Ward

You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.

So what happened to Google reviews for schools?

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Five Digital Marketing Strategies to Boost Summer Program Registrations

  Mar 2, 2021 1:23:07 PM / by Angie Ward

Families are eager to see what opportunities await their children for both in-person and virtual summer programs this year. While summer camp marketing should be a year-round strategy, now is a great time of year to take digital marketing to the next level. Whether you focus on test prep, arts, athletics, STEM, or nature-based themes, digital marketing is a great way to boost those summer registrations, and quickly. 

How Your School Can Market Your Summer Camps and Programs Online:

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Leveraging Organic Social Media to Boost Paid Ad Performance

  Jan 28, 2021 8:30:00 AM / by Katie Bero

In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.

3 Reasons Your School Should Be Posting on Facebook and Instagram While Running Ads

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