Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.
In this ever-changing digital landscape, it is increasingly difficult to keep up with trends. Going into the admissions cycle of a new year, what do schools need to be most mindful of? Enroll Media Group (EMG) and other sources are seeing what is the most valuable to keep on your digital marketing radar.
1. The Dominance of Voice Search
When it comes to successful enrollment marketing for K-12 schools, I often hear admissions officers say, “If you can just get them to visit the school, we will dazzle them from there.” Since getting families to campus is half the battle, target marketing for an open house is a must-do for independent schools. But in this ever-changing digital landscape, it’s becoming harder to know who to market to, what to say, and how to measure the highest return on investment.
Here are 3 common marketing tactics to avoid when marketing your open house this year.
All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”