Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.
6 Free Google Tools that Schools Should Be Using
Jan 10, 2023 7:15:00 AM / by Angie Ward
While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile.
Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.
What Happened to My School's Google Reviews?
Dec 1, 2021 10:18:00 AM / by Angie Ward
You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.
So what happened to Google reviews for schools?
How to manage your school’s online reviews - The Dos & Don'ts
Dec 2, 2019 9:00:00 AM / by Angie Ward
Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.
My K-12 Google Brand Account is Suspended. What Now?
Sep 3, 2019 10:04:42 AM / by Jake Youmell
As of July 10, 2019, Google announced that they were discontinuing support of K-12 G-Suite users in Brand Accounts, a service that was originally created by Google to help organize Google products associated with a brand (or in our clients’ cases, their school).
At EMG, all of our clients and partners are working with Google products in some capacity. As a result, we have prepared the following resources as a quick guide to help you navigate these changes, if your school is impacted.
UPDATE – As Google's deadline of November 1, 2019, has passed, Brand Accounts that were not granted an extension by their school’s G Suite administrator have now been deleted. Please reference Google's page devoted to the K-12 Brand Account Suspension topic, and we will post any further updates here as well!