Setting up your school’s digital marketing strategy for the busy admissions season ahead requires all hands on deck. Here are 10 digital marketing strategies your school should consider as you get planning underway:

Tracking the performance of your school's online presence is crucial for optimizing engagement and improving communication with future students, current families, alumni and donors. Google Analytics 4 (GA4) offers a powerful, free platform to monitor and analyze key events on your school's website.  

Here’s how to set up Key Events on your website to measure marketing efforts:

As one of the most trusted social media platforms, it’s no surprise schools are leaning into LinkedIn Ads to support enrollment and fundraising efforts. There are several components to a successful LinkedIn Ads campaign, but defining and refining your target audience is the foundation for building a successful strategy to ensure you deliver the right message at the right time to the right person. 

Are your Google and social media accounts secure? Do you have a transition policy in place? Social media and marketing tools are constantly evolving, and as employees take time off or move to new positions, it's easy for account access to become unclear. Here are essential tips to ensure your school implements best practices for account security.

Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE)  via its Labs platform. Combining traditional Google Search with a conversational function similar to Microsoft's ChatGPT or Bing's Copilot, SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.

With all the discussion around Google Analytics 4 (GA4) over the last year, and the impending July 1, 2023 deadline, school marketers may be starting to panic, but don’t.

Here’s what you need to know to ensure your school has a plan to tackle this major analytics change.

Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.

If your school is looking to increase qualified traffic to your website to grow your inquiries, here’s why you should consider running search ads on Bing.

While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile. 

Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.

You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.

So what happened to Google reviews for schools?

Is your school dealing with a persnickety review or low star rating? It can be challenging to keep up with various ways in which prospective families are searching for, and learning about your school online while understanding which of those ratings really matter. For better or worse, the reality is that online reviews are part of the equation for every stage of the funnel -- from the initial discovery and inquiry, to deciding whether to visit, apply, and ultimately enroll -- key considerations are being made by adults who rely on the internet for a large source of information.