Enroll Media Group Blog

What K12 Schools Need to Know about Google Analytics 4

  Nov 5, 2020 2:30:00 PM / by Angie Ward

If you’re a school marketer, you may be wondering what the Google Analytics 4 announcement is all about. 

Here's an overview of Google Analytics 4 and how your school can leverage it.

2 Comments

Read More  

How Schools Can Optimize their Admissions Pages for Search

  Aug 13, 2020 7:30:00 AM / by Angie Ward

With reopening plans and the new school year just around the corner, it’s easy to put things like Search Engine Optimization (SEO) on the back burner. But since families are not visiting campus to ask all the right admissions questions, it’s more critical than ever that your website be optimized to provide information about the admissions process to parents in the exact moment they are looking. Without proper SEO, you might be preventing your admissions pages from showing up in search results, or worse, the wrong pages and information could be showing up, creating a bad user experience and leaving a bad impression.

Here's how schools can optimize their admissions pages for search right now:

1 Comment

Read More  

The Backpacker's Guide to Enrollment Marketing

  Dec 20, 2018 10:00:00 AM / by Jake Youmell

Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.

In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.

The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019:

0 Comments

Read More  

10 Ways to Amplify Marketing Efforts for "Giving Tuesday"

  Oct 26, 2018 8:00:00 AM / by Angie Ward

What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.

0 Comments

Read More  

Use Google Analytics for Enrollment Marketing Insights

  Oct 5, 2018 11:15:00 AM / by Angie Ward

Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.

0 Comments

Read More  

5 Free Ways to Heat Up your Digital Marketing this Summer

  Jul 20, 2018 9:00:00 AM / by Angie Ward

1 Comment

Read More  

Want to receive our blogs regularly?

Recent Posts