Enroll Media Group Blog

How to Secure Your School’s Marketing Accounts

  Feb 20, 2024 6:30:00 AM / by Katie Bero

 

Are your Google and social media accounts secure? Do you have a transition policy in place? Social media and marketing tools are constantly evolving, and as employees take time off or move to new positions, it's easy for account access to become unclear. Here are essential tips to ensure your school implements best practices for account security.

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Prepare Your School for Google’s AI Search

  Dec 12, 2023 6:45:00 AM / by Alec Wall

Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE)  via its Labs platform. Combining traditional Google Search with a conversational function similar to  ChatGPT,  SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.

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How to Optimize Your School’s Landing Page for Google Ads

  May 25, 2022 7:30:00 AM / by Anna Mannello

Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert. 

However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign. 

Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.

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Should Your School Bid on Its Brand Name in Search Ads?

  Apr 28, 2022 7:30:00 AM / by Angie Ward

If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads)  to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.

Here are the top 10 reasons why schools should bid on their own brand name.

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Why School Marketers Need to Get Started with Google Analytics 4 Now

  Mar 28, 2022 8:15:00 AM / by Angie Ward

If you’re a school marketer who relies on Google Analytics for things like advertising attribution, website design enhancements, or other marketing performance reports, then you will want to set up GA4, aka Google Analytics 4, as soon as possible. (See our post from last year introducing the rollout of the beta product.)

Many school marketers have been slow to adapt—until now. Follow the tips below so you don’t get left behind…

Google Analytics 4 is replacing Universal Analytics in July 2023

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How Schools Can Use LinkedIn Ads for Enrollment Marketing

  Jan 18, 2022 11:12:07 AM / by Angie Ward

Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements. 

Here’s how you can incorporate LinkedIn Ads into your school’s marketing plan.

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What Happened to My School's Google Reviews?

  Dec 1, 2021 10:18:00 AM / by Angie Ward

You may be one of the many schools wondering what happened to Google Reviews. Many organizations, including schools, are experiencing a range of issues as it relates to users being able to review a business. This poses a challenge for schools that use Google Reviews as a way to manage their brand and communicate with prospective and current families.

So what happened to Google reviews for schools?

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How to Optimize Your School's Admission Events for Search

  Sep 22, 2021 11:19:41 AM / by Angie Ward

Is your independent school planning an in-person, virtual, or hybrid admissions event this fall? If so, it’s critical for your school’s event to be optimized on search engines. Many private school marketers know that SEO (Search Engine Optimization) is a relatively large undertaking.

But did you know that you truly can take SEO one page at a time?

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5 Ways Schools Can Plan a More Effective Digital Marketing Strategy

  May 20, 2021 7:30:00 AM / by Angie Ward

Each year presents its own unique marketing challenges for independent K-12 schools, and this year is no exception. On the heels of a global pandemic, a drastically shifting economy, and a privacy-centric online advertising space, schools need to allocate annual marketing dollars smarter and leaner than in the past in order to more effectively reach right-fit families online. 

Here are some tips for schools looking to develop a stronger and smarter digital marketing strategy this year: 

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Leveraging Organic Social Media to Boost Paid Ad Performance

  Jan 28, 2021 8:30:00 AM / by Katie Bero

In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.

3 Reasons Your School Should Be Posting on Facebook and Instagram While Running Ads

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