Earlier this year Google introduced an experimental AI search feature called Search Generative Experience (SGE) via its Labs platform. Combining traditional Google Search with a conversational function similar to Microsoft's ChatGPT or Bing's Copilot, SGE uses AI to synthesize information from the Search Engine Results Page (SERP) into an easily digestible summary at the top of the page, and allows the user to ask follow-up questions directly within Google Search.
There’s a lot to consider when planning your school’s admissions open house and event marketing is key to ensuring the fruits of your labor result in strong attendance.
Here are 5 ways you can promote your school’s open house online to drive event awareness, inquiries, and registrations.
With all the discussion around Google Analytics 4 (GA4) over the last year, and the impending July 1, 2023 deadline, school marketers may be starting to panic, but don’t.
Here’s what you need to know to ensure your school has a plan to tackle this major analytics change.
Incorporating Bing Ads into a comprehensive digital marketing strategy is becoming increasingly popular among private schools.
If your school is looking to increase qualified traffic to your website to grow your inquiries, here’s why you should consider running search ads on Bing.
While there are dozens of free digital marketing tools available from Google, school marketers have a lot on their plate and can’t be expected to master them all. We narrowed it down to the top 6 that we recommend: Google Analytics 4, Google Tag Manager, UTM Codes, Google Search Console, Google Trends, and Google Business Profile.
Here are the most beneficial ways schools can leverage these free Google tools effectively to maximize their digital marketing ROI.
Independent school marketers work extremely hard to get qualified prospects, or “leads,” into their pipeline. Whether you’ve purchased lists, launched a digital marketing campaign, or planned an on-ground admissions trip, building a lead funnel is a huge investment. That is why keeping those leads engaged and moving through the funnel by way of email marketing is a critical tactic for schools.
According to data by Nutshell, it takes an average of three to four emails before getting a response from a lead—but with those long admission- and marketing-team to-do lists, sending each lead regular communication can be a challenge.
Here’s how your school can develop an email marketing strategy to nurture leads—for FREE!, maximize your efforts, and ensure prospects take those next steps to visit, apply, and enroll.
Landing pages are one of the most important elements of a digital marketing campaign. A landing page is a simple, standalone page that gives users relevant information, provides a call to action (eg: form), and allows them to quickly and seamlessly convert.
However, when it comes to school pay-per-click (PPC) marketing, landing pages are often missing the mark on a few key items that can make or break a campaign.
Here are some steps you can take to optimize your landing page, drive conversions, and maximize that paid click.
If you’re running a Google Ads campaign, you’ve probably wondered: should I bid on my school’s own brand name? At Enroll Media Group, we partner with schools across the country to help them manage their Search Ads (Google Ads and Microsoft/Bing Ads) to drive enrollment. In short, our answer is yes, schools should bid on their brand when running a paid search campaign as part of an overall brand strategy.
Here are the top 10 reasons why schools should bid on their own brand name.
If you’re a school marketer who relies on Google Analytics for things like advertising attribution, website design enhancements, or other marketing performance reports, then you will want to set up GA4, aka Google Analytics 4, as soon as possible. (See our post from last year introducing the rollout of the beta product.)
Many school marketers have been slow to adapt—until now. Follow the tips below so you don’t get left behind…
Google Analytics 4 is replacing Universal Analytics in July 2023
Are you a school marketer looking for a new way to expand your enrollment marketing efforts online? In addition to having a LinkedIn page, and optimizing your school’s LinkedIn presence, schools should also consider LinkedIn Advertisements.