EMG Blog

What Makes Your School Stand Apart?

All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”

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Achieve Higher Conversion Rates on your Web Forms

  Aug 15, 2018 9:33:28 PM / by Angie Ward posted in hubspot, crm, independent schools, conversion rate optimization

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As a parent of two young children searching for independent schools, I have noticed how difficult it often is to find or request more information. I know that I am not alone, as data shows that many people drop off of a form that is too long or leave websites entirely when they cannot find what they are looking for. After reading about a school on their website, the easiest next step for prospective parents is to fill out the “contact us” or “inquiry” form. If you are a school or organization struggling to get leads from your website, an optimized inquiry form will help this. Here are a few tips to keep in mind as you work through yours:

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5 Free Ways to Heat Up your Digital Marketing this Summer

  Jul 20, 2018 9:00:00 AM / by Angie Ward posted in Free tools, Google Grants, Google Analytics, Local SEO

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