Enroll Media Group Blog

Demystifying Google Ads for the Enrollment Marketer

  Jan 7, 2019 5:00:00 PM / by Angie Ward

Google Ads are a common way to reach consumers online. But are they effective for schools and nonprofits looking to enroll students and members or drive donations? Read on to learn if Google Ads are right for your organization!

 

 

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The Backpacker's Guide to Enrollment Marketing

  Dec 20, 2018 10:00:00 AM / by Jake Youmell

Here at Enroll Media Group, we were given the incredible opportunity to present earlier this month at The Association of Boarding Schools (TABS) 2019 Annual Conference in the heart of Washington, D.C. On the final day of the conference, several schools, companies, and individuals demonstrated their research and knowledge using graphically-based representations on poster displays.

In our case, it only took us a few sketches to arrive at our final concept: The Backpacker's Guide to Enrollment Marketing (actual poster is pictured above), a sequence of challenges and accompanying solutions faced by independent schools on a daily basis. Not unlike embarking on a new backpacking adventure, everything comes down to preparation.

The Backpacker's Guide, in digital format, will help frame all of your strategic decisions coming ahead in the New Year. If you struggle with any or all of these obstacles, take a peek below for a short-list of solutions to prepare and push you well ahead of your goals in 2019:

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3 Website Habits for Schools to Embrace in the New Year

  Dec 14, 2018 10:00:00 AM / by Angie Ward

Does your 2019 marketing plan include improving your institution's digital presence? It should! A great place to start with this is to optimize your website. This may sound like a big project but it doesn’t have to be. For many institutions, if you’re wearing multiple hats and working with a shoestring budget, that can cause things like Search Engine Optimization (SEO) to fall to the wayside.  So how can you develop a way to impact your online presence without creating a ton of work for yourself? As you’re working on New Year’s resolutions, here are some valuable habits you should get into:

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Why Independent Schools Need Landing Pages

  Nov 7, 2018 10:39:48 AM / by Jake Youmell

A few weeks back, we dove into a short-list of don’t-miss digital trends for independent schools at the start of the new academic year. Now that the season is in full swing, we will pull the curtains back on one of the most important trends to embrace this year: landing pages, and all the elements that make them an essential part of your school’s digital marketing strategies.

For independent schools, the purpose of a landing page is generally to drive inquiries for a particular school or program, to help bolster registrations for open houses and yield events, to assist fundraising and advancement activities, etc. When applied in concert with centralized marketing strategies, we often uncover valuable data that would convince even the most skeptical organization of the power of landing pages.

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10 Ways to Amplify Marketing Efforts for "Giving Tuesday"

  Oct 26, 2018 8:00:00 AM / by Angie Ward

What is “Giving Tuesday”? Thanks to social media activism in recent years, and especially the hashtag #GivingTuesday, this holiday has achieved global recognition as a day that encourages philanthropy and celebrates generosity worldwide. Generally following Thanksgiving and Black Friday, Giving Tuesday is a perfect way for organizations to participate in the holiday spirit of giving.

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Use Google Analytics for Enrollment Marketing Insights

  Oct 5, 2018 11:15:00 AM / by Angie Ward

Google Analytics is a powerful tool for businesses to leverage website data, which can help make informed marketing decisions. But how can this heavy e-commerce-driven tool actually help schools and nonprofit organizations? Whether you’re looking to attract members, donors or students, here are a few ways to use Google Analytics smarter, for your enrollment marketing needs.

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3 Don’t-Miss Digital Trends for Schools and Nonprofits

  Sep 21, 2018 9:00:00 AM / by Jake Youmell

In this ever-changing digital landscape, it is increasingly difficult to keep up with trends. Going into the admissions cycle of a new year, what do schools need to be most mindful of? Enroll Media Group (EMG) and other sources are seeing what is the most valuable to keep on your digital marketing radar.

1. The Dominance of Voice Search

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3 Things to Avoid When Marketing Your Open House

  Sep 4, 2018 7:00:00 AM / by Angie Ward

When it comes to successful enrollment marketing for K-12 schools, I often hear admissions officers say, “If you can just get them to visit the school, we will dazzle them from there.” Since getting families to campus is half the battle, target marketing for an open house is a must-do for independent schools. But in this ever-changing digital landscape, it’s becoming harder to know who to market to, what to say, and how to measure the highest return on investment.

Here are 3 common marketing tactics to avoid when marketing your open house this year.

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What Makes Your School Stand Apart?

  Aug 24, 2018 3:37:15 PM / by Angie Ward

All too often, schools focus on a number of selling points in marketing collateral that might be true – but don’t adequately describe the institution or what it stands for. Just ask yourself: "How many times have I heard about a premier independent school with personalized attention, strong academics, hands-on learning, and a diverse community?”

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Achieve Higher Conversion Rates on your Web Forms

  Aug 15, 2018 9:33:28 PM / by Angie Ward

As a parent of two young children searching for independent schools, I have noticed how difficult it often is to find or request more information. I know that I am not alone, as data shows that many people drop off of a form that is too long or leave websites entirely when they cannot find what they are looking for. After reading about a school on their website, the easiest next step for prospective parents is to fill out the “contact us” or “inquiry” form. If you are a school or organization struggling to get leads from your website, an optimized inquiry form will help this. Here are a few tips to keep in mind as you work through yours:

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